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Development of corporate identity and brand book

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Creation of company ideology, philosophy, design elements

Brand book

Corporate identity



Package design

In today's world, the company will be successful and profitable only if it provides a constant influx of buyers and/or customers. Because of the huge competition in the market, many firms with quality products and services can not achieve their goals only because they are lost against the background of hundreds of others. Therefore, to get what you want, you need to pay attention to all the components for website promotion. One of the main is corporate identity and logo.

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What is the corporate identity of the company?

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When a person sees something new, he takes it with a grain of salt. Therefore, the main task for the company is to motivate a potential buyer. If he is interested, he will not only try the product or order the service, but will come back again and again to make new purchases.

  • Logotype
  • Slogan
  • Name
  • Colors
  • Fonts

To become the most recognizable in the market, you can also use a variety of additional mental clues that will make people choose a specific product among dozens of others. It can be a non-standard or, on the contrary, a recognizable element, a memorable color combination, a character or other interesting development that will help to create a positive image.

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Features of corporate identity development

When choosing a corporate identity, the designer is obliged to catch where the line between creativity and farce is. If you develop too pretentious logo, buyers will treat it with distrust or consider the design just ridiculous, which is why the demand will drop significantly.

It is also worth paying special attention to colors and fonts. The fact is that the logo is the "face" of the company. It is for him that people recognize the company, associate products with a certain manufacturer. When the logo is oversaturated with colors or, conversely, very pale and awkward, it is not credible.

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Graphic elements are a very important component of many logos. When choosing a picture, you need to ensure that it does not cause negative associations, it looks unambiguously and harmoniously complements the other elements of the corporate style.

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Often for logos choose recognizable characters, but, nevertheless, it is already too hackneyed reception therefore to really interest the buyer, it is worth coming up with something new.

Features in the development of corporate identity

Often logos to choose recognizable characters, but still, it's already too well-known, so to really interested buyers, stitching often the stores that do Internet sales also have offices or retail outlets. Therefore, they order not only search engine promotion, but also pay attention to external advertising. And if the logo, which looks good in the browser, will look bad on tangible media, it will cause rejection among buyers. That's why you should take into account all the nuances. come up with something new.

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Corporate identity is important for any type of promotion, but when it comes to sites, it must be harmonious and perfectly combined with the overall design. At the same time, you need to think about how the logo, name and other components will look like:

  • Booklets
  • Gift wrapping
  • Branded products

What is the corporate identity of the company?

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Many start-up companies do not quite understand why they need a corporate identity. In fact, it is one of the main components of the rapid promotion of any product or service. The logo and other components of the style work as follows:

  • Make the product recognizable
  • Create a positive image for him
  • Help to stand out among other products

People perceive information visually the fastest. For example, when a person went to the site and saw an interesting and memorable logo, this picture is sure to be deposited in his subconscious. And if the next time he wants to order a product or service in the same company, he can forget the address of the site, but immediately recognize it when he sees the inscription.

That is why it is so important to choose a corporate identity that causes only positive emotions. For this purpose, various techniques and technologies are used. Today, the promotion of goods or services has become a well-known marketing technology. Therefore, new techniques are constantly being created to speed up the process of promotion, making it simple and high-quality. All qualified specialists in this field are always interested in the latest developments, so they can guarantee the high quality of each of their work.

Creating a corporate identity in the company Modern Seo

Our company is not the first year working in this industry, so we have assembled a team of professionals who love their job and know how to do the job for a hundred points. Before starting the project, we carefully discuss all the details with the customer, discuss each element, come to a compromise in controversial issues, and only then begin to translate the idea into reality. Only the best work in our staff, so we guarantee that your site will always be recognizable, and customers will remember the logo, which will cause them the most positive associations.

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Фирменный стиль

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